The Tragic Death of Kobe Bryant on the day of the Grammy Awards, Kanye West and Adidas take over the streets of Chicago during NBA All-Star Weekend

Kobe Bryant was an American professional basketball player who transferred to the league directly from high school. He played his entire 20-season professional career in the league with the Los Angeles Lakers. On January 26, 2020 Kobe Bryant, his 13-year-old daughter Gianna, six family friends, and the pilot all passed away in a helicopter crash going to a basketball game. While people were in shock and mourning over this tragic event celebrities had to get ready for one of the biggest nights in music.

The 62nd Annual Grammy Awards ceremony was held in Kobe Bryant’s home court this year the Staples Center in Los Angeles. This year they awarded many talented artists with awards like Tyler, The Creator for Best Rap Album, Lizzo for Best Pop Solo Performance, and Billie Eilish who swept the board winning five awards, including best new artist and song of the year.

These two topics were both trending in the news on the same day. According to an analysis of Google Trends search data, Kobe Bryant maintained the highest search for that day over the Grammy Awards. People all over the world heard the news about Kobe Bryant and were trying to find out facts about what had happened.

Kanye West and Adidas take over 2020 NBA All-Star Game Weekend

Kanye West an American music artists, record producer, entrepreneur and fashion designer had one of the biggest sneaker releases of the entire year with Adidas over All-Star Weekend. Kanye West and Adidas have been working together since 2013 creating the Yeezy shoe line. According to Forbes, West’s upstart is expected to top $1.5 billion in 2019 and growing. Kanye West’s first performance basketball sneaker the Yeezy Quantum dropped exclusively in Chicago where the All-Star Game was held.

Secret Sherp ATVs, were in secret locations one being Wicker Park giving away the shoes for free to individuals in the area. This exclusive shoe dropping in his hometown of Chicago caused a stir in the city and was a big deal to sneaker heads.

The NBA All-Star Game was held in Chicago for the first time since 1988 and was exciting to bring it back home to The Windy City. They had the usual events like the Dunk Contest and the Celebrity All Star Game. The two team captains were Lebron James and Giannis Antetokounmpo.

According to an analysis of Google Trends search data, Yeezy had been searched more than the NBA All-Star Game on the day of the game. Kanye West and the Adidas empire, they have created in such a small amount of time seems to be more important than the NBA All-Star game to people in 2020.  

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